And that really separates a lot of people. Anyway, I've always been more interested in the 30,000-foot view than, than the minutia. It's a plan and somebody else can implement it. Juju: And strategy is a funny thing, right? Because if you're the one that's been writing the plan, oftentimes that's what they'll ask you to come back for. They're like, well, just you're a consultant for us. Juju: Jacuzzi was my last job and my first client.
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It was really, it was just the kind of thing where I knew I was going to either need to take time off work or make a switch on what I was doing.Īnd so I decided to become a free agent and ended up working for Jacuzzi as a consultant and launched an agency. And then I got pregnant and I had an international job. That was just a completely different perspective on branding. And was raised with car dealers, but hot tub dealers was a whole other deal. And then I became a marketing director for Jacuzzi and ran their brands worldwide, 63 countries.Īnd that was a wild ride. Juju: So I worked in the financial industry for some years. And so how did you get started in 2000? Like I, I started our agency in '99, so it was kind of like the wild wild west. And in 2015, I closed my agency and made a move toward helping women in midlife build theirs. I started out on the corporate side and financial industry and then opened my own agency in 2000. I've been a brand strategist for 30 some years. So tell us who you are and what do you do? Jason: On this episode, we talk about how you get more strategic rather than being an order taker? And how can you build your brand around what you stand for? A lot of us struggle with, how do we start, even though we actually do this for clients, but it's a really interesting conversation. Our team loves using Verblio because of the ease in their process and their large pool of crowd-sourced writers. Check out /smartagency and get 50% off your first month of content creation. Verblio: Today's episode of the Smart Agency Masterclass is sponsored by Verblio. The only prospects trying to negotiate agency prices are the ones who are not the right fit anyway. You're worth what you're worth based on experience and the value you provide.
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She also shares how to be more strategic and get paid for strategy rather than allowing clients to treat your agency like a commodity, and why branding your agency based on your values will help land the best clients. Today Juju shares lessons on the dangers of letting clients negotiate prices and how you can stop it. Her agency developed a reputation for smart, creative work with solid results working with big brands in the banking and auto industries. She built a successful boutique agency from scratch in 2000. Juju Hook was a corporate brand strategist for over 30 years, both on the client-side, as well as agency-side. The technology is ready for it and it is now available for every organisation.Building Your Agency Brand Is Easier Than You Think Both from the conviction that you can achieve more with Interactive Video. Together with IVORY, we take that extra step to get returns from film content. Moreover, we already have great showcases in the field of marketing automation: more leads and higher turnover with the same colleagues. We are proud of the return on investment we have achieved for our clients. We are growing fast in the development and execution of social media and e-mail campaigns. We have become big thanks to our unique film productions. From small-scale film shoots to film productions with a multidisciplinary and specialised team.Īt SMASH Studios you don’t get a dime a dozen, but a unique and special film. We do this with a dose of creativity: with humour, a bit crazy and just on the edge, or a gripping feel-good film that tells the story with the right tone of voice. Why? Because you want to stand out in the market and make a difference. Our vision: using fun, talent and passion to do things differently than the standard marketing and film production companies. From creative filmmaker to data driven marketing agency.
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